This betting company was searching for a mobile activation that could be the solution to attract visitors on sport and public events. BM Projects draw the detailed concept and shaped it as drawn.
For the release of the new game Resistance 3 they wanna to created a dedicated guerilla marketing campaign. So we went out with our crew and placed several billboards, stickers and even costum made skulls in public spaces.
When Rock Werchter came over with the question how they could reach their visitor on several places on their festival to give them a personal make-over, our creative partner BM Projects gave them the answer: a pimped promo-bike.
Diekirch would like to have a iconic mobile brand activation. BM Projects created the visual and worked out the complete concept.